Typography definition is letterpress printing and the style, arrangement, or appearance of typeset matter. It has been part of designing. Hence, there are people who make use of it in a truly artistic way not just considering aesthetics but also making sure that an important message is being conveyed. No doubt, typography as an art is effective and is also appealing to the audience. That is why, through the years, it has been used by many designers in various ways. There are various manner of using typographic art so you will see how effective it is.
Typography art is widely used in posters. Posters are any piece printed on paper and installed or attached to a wall or any vertical surface.
Starvation posters that uses typography to relay the message.
- Web Designs.
You will also find websites that uses typography art in their designs. Web designing involves the process of designing a website in order for it to be unique.
Logos also use typography in a creative manner. Logos are emblems or graphic representation of a company or an individual. Logos give an identity or brand for companies. It is one way of promoting a business or an organization to the public. There are various ways of making a logo. But in this article, we will show you how typography is used effectively in a logo.
4. Business Cards.
Even business cards use typography. Business cards bear information about a company or an individual which is one way to introduce their business and be remembered by prospect clients. Business cards contain an individual’s name, company name, contact information and other necessary contents. Some designers manage to work on a business card effectively using typography.
- Ascii Art.
Ascii art is a graphic design technique that uses computers to create an image. In doing this, one could consider the use of negative spaces, perspective and other design elements like light and shade. Some people can work on this using the typewriter.
- Typographic Portraits.
You will surely be amazed to see some portraits made using typography. It is indeed very impressive that characters can be used to portray human faces.
7. Street Art.
Graffiti artists commonly use text to communicate to their viewers.
8. Typography Picture.
Type can also be used in creating images.
Billboards are installed vertically but these are larger than posters. Billboards are made for advertising and promoting a product, a company or just anything. Most of them use eye-catching and striking images to get the public’s attention. But sometimes, the designer uses type to relay information. There are times when this is more effective than images, depending on how it is designed and what the text says.
10. Book and Magazine Covers.
Some books and magazines use typography in their covers to impart uniqueness and creativity. Sometimes, it is really more interesting to look at books with a different cover design rather than using images and the usual text.
- Album Covers.
Several albums cover uses images. Usually it would be the picture of the artists posing according to the theme of his album. Then there would be a text stating the album title.
Kareen Liez, Naldz Graphics: 12 Effective Ways Of Using Typography Art, August 4, 2011, Retrieved from: http://naldzgraphics.net/design-2/12-effective-ways-of-using-typography-art/