Effective Ways Of Using Typography Art

Typography definition is letterpress printing and the style, arrangement, or appearance of typeset matter. It has been part of designing. Hence, there are people who make use of it in a truly artistic way not just considering aesthetics but also making sure that an important message is being conveyed. No doubt, typography as an art is effective and is also appealing to the audience. That is why, through the years, it has been used by many designers in various ways. There are various manner of using typographic art so you will see how effective it is.

1. Posters.

Typography art is widely used in posters. Posters are any piece printed on paper and installed or attached to a wall or any vertical surface.1-a-poster

Starvation posters that uses typography to relay the message.

  1. Web Designs.

You will also find websites that uses typography art in their designs. Web designing involves the process of designing a website in order for it to be unique.2-b-web

3. Logo.

Logos also use typography in a creative manner. Logos are emblems or graphic representation of a company or an individual. Logos give an identity or brand for companies. It is one way of promoting a business or an organization to the public. There are various ways of making a logo. But in this article, we will show you how typography is used effectively in a logo.3-b-logo

4. Business Cards.

Even business cards use typography. Business cards bear information about a company or an individual which is one way to introduce their business and be remembered by prospect clients. Business cards contain an individual’s name, company name, contact information and other necessary contents. Some designers manage to work on a business card effectively using typography.4-a-bc

  1. Ascii Art.

Ascii art is a graphic design technique that uses computers to create an image. In doing this, one could consider the use of negative spaces, perspective and other design elements like light and shade. Some people can work on this using the typewriter.60s-lady

  1. Typographic Portraits.

You will surely be amazed to see some portraits made using typography. It is indeed very impressive that characters can be used to portray human faces.6-b-port

7. Street Art.

Graffiti artists commonly use text to communicate to their viewers. 7-a-try

8. Typography Picture.

Type can also be used in creating images. 8-a-guitat

9. Billboards.

Billboards are installed vertically but these are larger than posters. Billboards are made for advertising and promoting a product, a company or just anything. Most of them use eye-catching and striking images to get the public’s attention. But sometimes, the designer uses type to relay information. There are times when this is more effective than images, depending on how it is designed and what the text says.tumblr_m746j4joUL1ro74x3o3_1280

10. Book and Magazine Covers.

Some books and magazines use typography in their covers to impart uniqueness and creativity. Sometimes, it is really more interesting to look at books with a different cover design rather than using images and the usual text.

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  1. Album Covers.

Several albums cover uses images. Usually it would be the picture of the artists posing according to the theme of his album. Then there would be a text stating the album title.

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Kareen Liez, Naldz Graphics: 12 Effective Ways Of Using Typography Art, August 4, 2011, Retrieved from: http://naldzgraphics.net/design-2/12-effective-ways-of-using-typography-art/

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COMPOSITION

The rule of thirds is probably the most widely known, and well used compositional tool in photography. These other techniques can make a difference in your images which is six techniques you can use to improve your compositions and your photos. Once you understand them, they are pretty self explanatory.

  1. The Golden Ratio or Fibonacci SpiralGolden-Ratio-717x462Use the Golden Ratio to enhance your compositionMany famous works of art use the Golden Ratio in their composition and it is often seen in nature’s own designs. Think of the spiral of a snail shell, how it curls in on itself. That shape conforms to the Golden Ratio. It is a ratio of 1:1.618.
  2. Unity

    Unity is about order. Repetition can be very powerful in this regard. You can repeat shapes, lines, or colours in your image. By doing so you create a unified view of the scene, and this in turn gives a very powerful compositional effect. Unity can bring a calming feel to the image, try and find a subject that portrays this.Unity-717x490The lines and the rivets in the image make it feel uniform, as does the lack of colour

  3. Coherence (focus)

    Coherence is more about similar types of elements or shapes in your scene. It appeals to the viewer’s sense of order, and can make for very interesting images.Coherence-400x600Similar shapes and colours make this image feel more coherent

  4. Balance and RhythmBalance is pretty much as it says, the idea here is to try and arrange the elements in your scene so that the image is symmetrical. This can be done using lines and shapes. The ideas is to create a sense of equality in the scene. Rhythm is similar in a sense, but is about a repeating pattern in the scene. These are a little more difficult to find, but often a close up or abstract image can showcase this technique well.Balance-717x360The centered composition of this image of a theatre shows the balance in the scene

Rhythm-402x600The repeated curved shapes of the glass buildings gives a great sense of rhythm

  1. Space

Open, or negative space, in your image is sometimes as important as the subject. Negative space gives your subject context, and shows the viewer where or how your subject relates to its surroundings. Quite often, negative space is the sky. It can be tempting to ignore this one, but if it’s used correctly, this can be a very powerful compositional tool.Space-717x392The texture in the clouds in give this image some gravity. If the sky were simply blue, it would not be as impactful.

  1. Breaking the Rules

Knowing these techniques will certainly improve some of your images, but also, knowing how to break them is just as important. In some cases, it will be obvious which technique to use, in others, you may find that putting your subject in the middle of your frame works best. You need to decide what will work for your image. Try techniques like this and see if one works. If not, break the rules and do what you think looks good.Breaking-401x600By cropping the building quite aggressively, the image seems unfinished, but the colours and the sky make it work.

Barry J Brad, Tip and Tutorials: 6 Advanced Composition Techniques to Improve Your Photos, 2016. Retrieved from: http://digital-photography-school.com/6-advanced-composition-techniques-to-improve-your-photos/

 

 

Process to make Animation

  1. open a new file to set up: Preset: Film & Video; Size: HDV 1080/29.97; Resolution: 72px; Background: transparent;
  2. Select “background layer” and clear the background color or pattern around image by using “Eraser Background” tool;
  3. Click “Window” and Select “animation” or “timeline”;
  4. Create new frames and set up “Tween”; select “frame delay time”;
  5. Save for web.

From leaning to make GIF animation file which can be utilize in my own design and artwork. Bear in my mind with this fantastic tool when I create output project. That will be very useful and helpful.